What is local search?
Local listings are a big part of Google’s current business plans. In 2007 the search engine announced that 73% of all searches were for local businesses or activities and since then it has focused on bringing this type of result to searchers, even for generic terms. Searches for general terms such as ‘estate agent’ or ‘pizza’ now bring up details of those businesses close to your location, so making the most of local listing optimization can be hugely beneficial. Checking which of your services or products brings up a list of local businesses can be a good way to decide what to focus your attention on to increase your visibility.
With the increase of smart phones, on the go searches for nearby businesses, restaurants and other amenities, all based around the location of the user’s phone, are on the increase meaning local business listings are going to continue to grow as a way of pushing traffic.
Local listings often appear in universal search results, even when the searcher doesn’t specify a location. Google can work out their location and offer what it thinks are useful local services for their needs. These results generally appear above the organic search results, so even if your on page SEO is perfect, local business listings can easily leapfrog your organization and all your hard work.
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